Finance leaders face enormous pressure to implement AI—but 95% see no measurable P&L impact. I help CFOs cut through fragmented advice with Cross-Firm Analysis: frameworks synthesised from 90+ studies and the world’s leading consulting firms.
Former member MT Individual Life at Athora Netherlands. At a.s.r. asset management I led monthly investment reporting for a €105B portfolio, presenting insights to the investment committee, directly influencing portfolio rebalancing and liquidity strategy. Now I help CFOs implement AI with the rigour finance demands.
Research from the world’s leading institutions consistently shows the same pattern—and points to the same solution.
Structured engagement models designed to take you from AI readiness diagnosis to full implementation support.
Take the 5-minute assessment to discover exactly where your finance function stands—and what to fix first. You’ll receive a personalised scorecard with prioritised recommendations.
One of the most common—and costly—mistakes in finance AI implementation is selecting the wrong type of technology for the task. This clip explains the deterministic vs probabilistic distinction and how to apply it in practice.
After 25 years in insurance and finance leadership—including serving as MT member at Athora Netherlands and leading a €658M capital forecasting model at a.s.r. asset management bridging IFRS 17 and Solvency II—I transitioned to independent consulting to apply systematic analysis across multiple domains.
Following an inspiring trip to Peru, I discovered Quipu—the Incan system for recording complex information using knotted strings. Just as the Incas organised complexity through structured methodology, I help finance leaders cut through the noise of fragmented AI advice.
I developed Cross-Firm Analysis: a methodology that synthesises insights from 90+ academic studies and consulting methodologies from McKinsey, BCG, Bain, and the Big 4—revealing what actually works when the best approaches are combined rather than followed in isolation.
A leading institutional finance conference bringing together CFOs, CIOs, and investment leaders from across the European insurance and pensions sector.
“Only 50% of the magic was data & IT—the other 50% was transformation: in culture, in people, and business value as the guiding principle.”— Gerben de Zwart, Head of Investment Solutions, APG | In conversation with Leonard Schokker at Insurance Investor Live Benelux
Pre-conference interview — Selected as a featured expert voice on AI implementation in finance ahead of the conference
On-stage moderator — Led a 35-minute session on AI implementation, interviewing Gerben de Zwart, Head of Investment Solutions at APG (€600B+ AUM)
The first practitioner-grade guide to implementing AI in finance functions—built from Cross-Firm Analysis of 90+ studies and the world’s leading consulting methodologies.
Instead of betting €2M on one firm’s approach, get proven strategies from McKinsey, BCG, Bain, and the Big 4 combined—synthesised into frameworks you can actually implement.
Most firms jump to technology selection before understanding their readiness. Our assessment maps your current state across data quality, governance, people capability, and process maturity—giving you a clear baseline before committing budget.
Cross-Firm Analysis reveals which AI applications consistently deliver ROI in finance functions—and which are traps. We prioritise your use cases by value, feasibility, and audit-readiness so you start where success is most likely.
Finance AI must be explainable, controlled, and audit-ready. Every implementation recommendation includes the governance scaffolding that regulators and auditors require—built in from the start, not retrofitted at the end.
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